Coach Jeremy: a website and landing page for a sports coach

I built an independent sports coach's website and conversion landing page, from the frontend to production. Nuxt makes the pages fast and easy for search engines to read, and a Strapi back office lets the coach update them without a developer.

Client: Coach Jeremy, independent sports coach
Role: Full-stack developer, Nuxt and Strapi
Duration: 2 months, November and December 2019
Setting: Freelance, fully remote, full technical autonomy

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001·Context

An independent coach who needed clients

Jeremy is an independent physical trainer. He needed a site that search engines would find and a page that turns visitors into clients.

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002·Approach

How I worked for Coach Jeremy

Brief and my role: The whole site, from the main pages to the sign-up offers: I owned the full-stack scope, through to production.
Constraints: A site that had to rank in search and convert visitors, run by someone who is not a developer.
Technical decisions: Nuxt, Vue.js and Vuetify for fast pages that search engines read well, a Strapi back office and a PostgreSQL database.
Checks and releases: I worked on web performance and search optimisation, then put the site into production and deployed it end to end.

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003·Deliverables

What I delivered for Coach Jeremy

SEO websiteNuxt and Vue.js pages built for loading speed and search ranking
Conversion landing pageThe coaching offers on a page made to turn prospects into clients
Strapi back officeUsed by the coach on his own, with its PostgreSQL database

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004·Technologies and screenshots